See the Differences between MTN SME and DIRECT, 9Mobile Direct and SME Data plan

Hello Dear Money Men,

You may be wondering after logging in to your dashboard to see two different categories of MTN Data instead of just one like other bundles. Don’t worry, that is why you are here for the clarification.


Both Direct and SME data are powered by MTN Nigeria, Just like how Emmybest Ventures Solutions controls SBR, Emmytopup and EmmyVTU (in-view)

Two different departments though.

One is coded via 131 while the other is 461.

Direct usually have a 30day validity.

Before August 26th, 2019 SME had a validity of 90days. Nigerians embraced it. Large sales for the department. Howevr, SME is now 30days.

The mtn sme data plans are cheaper. SME has no daily data plan and weekly data bundles.

The mtn direct data has Pay As You Go data bundle, daily, weekly and monthly data plans. The direct data is easier to subscribe as they have higher monthly data packages up to 110GB

It is assumed that SME exhausts faster than DIRECT. But Emmybest Ventures solutions can categorically say SME browses faster than DIRECT.

Its just common sense, if SME browses faster then it should have a faster consumption.

You should be satisfied now right?



  • The major difference between 9mobile Direct and SME data is that while the Direct data rolls over, SME does not roll over. In lighter English, if you have 2gig 9mobile Direct then buy 1gig 9mobile Direct on same sim, your new balance will be 3gig 9mobile data. 9mobile SME does not add up.
  • However, if you have 2gig 9mobile SME data on a phone then buy 1gig SME data, the one gig knocks of the initial data on the sim. It is safer to let your allocation get exhausted before buying a new one.
  • You can check the balance of 9mobile Direct data by dialing *228#
  • You can check the balance of 9mobile SME data by dialing *917*9#
  • SME data is way cheaper than Direct data.
  • You can not buy SME data from two sources. The first seller will have to delete you from their Share Data Group before a new seller can sell to same sim.
  • EmmyTopup suspended sales of 9mobile SME data due to its complicated nature and unavoidable loses.

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